Films produced by Block10 since 2006

Logo Story Block10


Luca Merli – Director, filmmaker and photographer, founder of BLOCK10, has directed commercials and music videos for national and international clients (Nissan, Hyundai, Jeep, McDonald’s, Nike, Radio Deejay, Champion, Replay Jeans, Gas Jeans, Nescafe, Nintendo, Persol, Valentino, Telecom Italia Mobile, Microsoft, Sundek, just to name a few). Luca has been awarded with some important international awards (Thames Television Photographic Competition, Winner of Best Photo Cover for “Amorematico” at the Italian Music Award, Winner of a Key Award for the “Radio Deejay” commercial and for the Telecom “Videotelefono” commercial, Finalist at the “Mezzo Minuto D’Oro”, Bronze Award at the New York Film Festival with the commercial Telecom “Videotelefono”).

Giovanni Barberis – Editor, filmmaker, has joined BLOCK10 in 2011. Previously he worked for Burton Snowboards, Vans, Wella, Samsung, and for some independent music videos. Giovanni has been nominated “Best Editor” at La Jolla Fashion Film Festival for the short movie “A Secret” in 2014.

BLOCK10 is a project started by Luca Merli named after the office at number 10 in Chinatown Milan, called The Block.

BLOCK10 is a collective but also a production company, it’s a boutique, an atelier a tattoo parlour but mostly we do films.

In the last decade we worked around the globe producing Films, ADV, Music Videos, Documentaries, Web and TV Series, with an eye to quality and avantgarde.

BLOCK10 has been producing several movies and shorts and the internationally acclaimed surf movie “Onde Nostre”, the web series “Ritratti di Surf” and the award winning documentary “Peninsula”.

Our Clients include: Nissan, Jeep, Fiat, Mc Donald’s, Replay, Dainese, Sundek, Nike, La Repubblica, Deejay TV, Jeckerson, Hyundai, Champion, Able Jeans, Gas Jeans, Nescafè, Nintendo, Persol, Valentino Fashion Group, Samsung, Universal Music, Microsoft, Arena and many more.


It’s a space where we live, shoot and share. We are committed to create a friendly and easy environment for you to work and enjoy.

It’s a space for photo and video shooting located near the center of Milan, QUARTIER GENERALE is an excellent studio and provider of related services and productions to the international photographic and video industries.

QUARTIER GENERALE is a perfect place for photography, commercials, tv, film, castings, art shows, workshops.

It’s based in Milan in Via Savona, 96.

It features a fully equipped daylight studio.

– daylight studio
– Make-up & styling areas
– Equipment rentals
– Set Decoration
– Wireless internet access
– Loading facilities

Studios is equipped with 2x  Kinoflo 4×120 kits and Dedo light HMI Par 575, Bowens Esprit mono torch 250.

Total space 140 mq, Studio 10 x 8 m., 7m high, industrial interior, large and small cyclorama.


Via Savona 96, 20144, Milano, IT

NEW BUSINESS Contact us for new projects and adventures.
We’d love to hear from you.

ONDE NOSTREFeel free to contact us.
Send us your music, we would be happy to collaborate


We’re here for you, and we’re wearing our thinking caps.

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