Films produced by Block10 since 2006

Logo Story Block10


BLOCK10 is a project started by Luca Merli named after the office at number 10 in Chinatown Milan, called The Block.

BLOCK10 is an independent boutique agency dedicated to the creation and production of raw, honest and story-telling concepts and contents, and is responsible for the creation and production of the independent project about surf called Onde Nostre.

It started with the idea of creating a company that valued freedom as the strongest asset to unleash creativity and innovation, while focusing on developing a strong added value that could benefit its clients.

BLOCK10 works with a network of acclaimed artists in film making, photography, styling, design in the skate and surf world.

We are specialized in film, video and photography production, art direction and content creation on all medium – print, film, digital.


Luca Merli – Director, art director, filmmaker and photographer, founder of BLOCK10, has directed short film, documentaries, web content, commercials and music videos for national and international clients. Luca is romantic and passionate individual, always happy to join new adventures. Open minded, generous and always positive Luca loves team work achievements. Master mind and director of the Italian cult surf movie Onde Nostre in his career has been awarded with some important international awards (Surf at Lisbon Film Festival Best Feature, Best Documentary at Mimpi Surf and Skate Film Festival in Rio De Janeiro-BR, Thames Television Photographic Competition, Winner of Best Photo Cover for “Amorematico” at the Italian Music Award, Winner of a Key Award for the “Radio Deejay” commercial and for the Telecom “Videotelefono” commercial, Finalist at the “Mezzo Minuto D’Oro”, Bronze Award at the New York Film Festival with the commercial Telecom “Videotelefono” just to name a few).

Giulia Castellini – Creative Producer, Casting Director, Creative Director, Account, Media and Online Strategy, Media Planning, Art Buyer, she is a passionate individual with a natural ability to engage with different types of cultures and subcultures. Driven by curiosity and by desire to progress, her goal is to boost brands’ growth and credibility through inspiring strategies and experiences that organically connect with audiences. Giulia is an open-minded person and well-informed in acting quick and resolutely. She is a team player, with a positive attitude, and full of initiative a perfect fit for BLOCK10. She has worked for International and national clients such as Diesel, Sansovino, Timberland, Atsushi Nakashima, Lotto, Woolwich, Original Marines, Diadora just to name a few.


Our Clients include: Dodo Pomellato, Anthony Morato, Nissan, Jeep, Fiat, Mc Donald’s, Replay, Dainese, Sundek, Nike, La Repubblica, Deejay TV, Jeckerson, Hyundai, Champion, Able Jeans, Gas Jeans, Nescafè, Nintendo, Persol, Valentino Fashion Group, Samsung, Universal Music, Microsoft, Arena and many more.

 BLOCK10 is represented in France, Belgium, The Netherlands, Germany, United Kingdom by



It’s a space where we live, shoot and share. We are committed to create a friendly and easy environment for you to work and enjoy.

It’s a space for photo and video shooting located near the center of Milan, QUARTIER GENERALE is an excellent studio and provider of related services and productions to the international photographic and video industries.

QUARTIER GENERALE is a perfect place for photography, commercials, tv, film, castings, art shows, workshops.

It’s based in Milan in Via Savona, 96.

It features a fully equipped daylight studio.

– daylight studio
– Make-up & styling areas
– Equipment rentals
– Air Conditioning
– Wireless internet access
– Loading facilities

Studios is equipped with Broncolor flash, Kinoflo kits and HMI Par.

Total space 140 mq, Studio 10 x 8 m., 7m high, industrial interior, large and small cyclorama. 6Kw available.



ONDE NOSTRE/BLOCK10 is the mastermind behind SSFF. First edition held in Milan in May 2017, a celebration of the very cream of surf and skate culture. A showcase of skating and surfing’s best feature, documentaries and short film productions from international and homegrown talents.


Via Savona 96, 20144, Milano, IT

NEW BUSINESS Contact us for new projects and adventures.
We’d love to hear from you.

ONDE NOSTREFeel free to contact us.
Send us your music, we would be happy to collaborate


We’re here for you, and we’re wearing our thinking caps.

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